Posts Tagged ‘guerrilla’

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Another great concept that disappointed, like Spring Breakers

This one caught my attention due to its unique legal questions: shooting a guerrilla film inside Disney World. The film’s lawyer argued successfully that it was a parody, and it may be, but this may not have been the original inspiration – or intent.

What it seemed like for the entire first half was a tepid family vacation. The fantasy didn’t ramp up fast enough, and what fantastical elements there were didn’t seem central or convincing. It was like they didn’t believe in the fantastic enough to run with it, and so it was confined to the realm of family melodrama.

But then the second half came, and I almost flipped and reassessed my review. Things got out of hand, but perhaps lacking any internal logic. I’m afraid this script could have used a second opinion before they shot it. That’s a shame, because you only get one chance to skewer the big rat, and this one didn’t so much. The company was never really the antagonist; it merely provided the backdrop. Some shots made it appear like Disney was the root of the problem, but I didn’t find the theme well enough connected to the plot.

Much of the film involves the main guy lusting after a pair of young French girls. That really has nothing to do with Disney – now does it?

The two kids, however, really shine. Gotta give them props for filming a guerrilla movie all over a sprawling amusement park. I just wish there was more Cronenberg and Gilliam and less vacation photography.

3/5

 

escapetomorrow

The guerrilla horror film shot in Disney World may be seen after all!  Check out the story behind its creation here.

 

And the awesome trailer:

 

 

 

Just learned about Tony Schwartz, the advertising “guru” and “muscleman” who came up with extremely powerful political ads as well. He is credited for single handedly scaring the tobacco industry off of television. Here’s a long audio talk which stresses his techniques, particularly in the use of powerful audio:

Tony Schwartz — for the Next Generation

I’m also going to try and find this 1989 film by Schwartz: Guerrilla Media: A Citizen’s Guide to Using Electronic Media for Social Change

His 1964 girl counting daisies / nuclear countdown — which only ran once — is credited for defeating Barry Goldwater (who was arguing for the use of atomic weapons at the time). Schwartz had the closest thing to integrity that anyone is likely to find in the advertising industry: If he didn’t believe in it, he wouldn’t do it.