Posts Tagged ‘orangutan’

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Iceland’s Christmas TV advert banned for being too political

Supermarket’s Greenpeace film on palm oil’s impact on orangutan deemed rule breach

They don’t ban the advertising for the products though.

Iceland’s Christmas campaign has been banned from TV because it has been deemed to breach political advertising rules.

As part of its festive campaign the discount supermarket struck a deal with Greenpeace to rebadge an animated short film featuring an orangutan and the destruction of its rainforest habitat at the hands of palm oil growers.

Earlier this year, Iceland became the first major UK supermarket to pledge to remove palm oil from all its own-brand foods. Habitat loss in countries such as Malaysia – a major global producer of palm oil – has contributed to the orangutan now being classified as critically endangered.

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