Posts Tagged ‘sustainability’

Prosperity-Movie-Poster

Prosperity Movie

 

You can trade your email and watch the full movie.

 

largeherds

 

The calculations showed that the biggest culprit, by far, is beef. That was no surprise, say Milo and Shepon. The surprise was in the size of the gap: In total, eating beef is more costly to the environment by an order of magnitude – about ten times on average – than other animal-derived foods, including pork and poultry. Cattle require on average 28 times more land and 11 times more irrigation water, are responsible for releasing 5 times more greenhouse gases, and consume 6 times as much nitrogen, as eggs or poultry. Poultry, pork, eggs and dairy all came out fairly similar. That was also surprising, because dairy production is often thought to be relatively environmentally benign. But the research shows that the price of irrigating and fertilizing the crops fed to milk cows – as well as the relative inefficiency of cows in comparison to other livestock – jacks up the cost significantly.

Real price of steak: Comparing environmental costs of livestock-based foods

 

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New study:

Streaming video more ‘green’ than DVDs? Billions of kilograms of carbon dioxide could be saved by scrapping discs, study shows

But this is hardly the only part of the moviemaking industry that is incredibly wasteful. Some efforts at sustainable production may seem trivial at first glance. As cultural leaders, the cutting edge that people naturally look to in their off-hours, the movie industry has a responsibility to promote sustainability.

By simply issuing reusable water bottles and filtering water thousands of plastic bottles can be saved. This practice is good for your home as well.  Water bottles are extremely wasteful and the plastic leaches into your drinking water to boot.

Productions that are green-friendly are demanding LED lighting systems, saving massive amounts of electricity.  Hybrid cars are in wide use, and these should be phased out in favor of electric.

We are an insanely wasteful culture, destroying the natural ecosystems at unprecedented rates.  This should matter to you.

 

Little reality check

 

“What Are We Choosing for Our Future?
Wind energy expert Paul Gipe reported this week that – for the amount spent on the Iraq war – the U.S. could be generating 40%-60% of its electricity with renewable energy…”

 

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10,000 X less semiconductor material needed for equivalent energy output.  Vertical nano-wire design:

http://www.youtube.com/watch?feature=player_embedded&v=emZxVX3XxU0

“Anna Fontcuberta i Morral and her team built a nanowire solar cell out of gallium arsenide, a material which is better at converting light into power than silicon. They found that it actually collects more light than the usual flat solar cell–up to 12 times more–and more light means more energy.

Also, arrays of nanowires would use at least 10 000 times less gallium arsenide…”
Phys.org

Seeing the earth from a cosmic perspective, Astronauts speak about changes in perception.

 


Idiocracy on DVD

 

(Article orginally appeared on Counterpunch)

In a time when one literally has to argue that exploding nuclear power plants really do pose grave risks to human health — against people with letters after their names — the case could easily be made that we’re already living in an Idiocracy.  As Japan finds itself irradiated and helpless to stop the radioactive isotopes escaping from multiple reactors, still the President of the United States refuses to put a halt to expanding the nuclear industry here.

Take that snapshot, that microcosm of what’s wrong with the world today and expand it out to the food chain, the rainforests, the air we breathe, the drinking water we ingest, the chemicals sprayed on our lawns and between the cracks of concrete.  In every facet of our lives compromises have been made for us, often without our knowledge or consent.  In the case of genetically-modified crops the government has long abdicated its responsibility and refuses to regulate.  Genes from God-knows-where co-exist with the natural genes in all manner of foodstuffs.  These foods are deliberately thrown into the food chain in a manner that we cannot know what’s in it, where it came from, or what it does to lab rats.  We’re the lab rats!

It’s unsurprising that the invisible poisons and genetic experiments can be force fed us when people willingly choose to ingest all sorts of unhealthy junk.

Which leads me, hamfistedly, back to Mike Judge’s comedy/sci-fi Idiocracy, a film that takes these trends to their logical conclusions.

There are many factors to consider when a great film doesn’t turn a large profit.  Idiocracy does not appear to have done well financially despite being one of the funniest satires of American consumer culture ever produced.

Idiocracy is so bold and so outrageous that it could potentially have alienated its own potential audience.  The target, throughout the film, could be considered stupid people, even people of “average” intelligence who live meaningless lives of convenience and just getting along.  This may have been too close to home for a large swath of American movie ticket purchasers.  Or perhaps the studio marketing gang didn’t like the message and simply failed to promote it? *
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